Any of you who know me, know that I have been pushing video content being a mandatory form of marketing for about 3 years now. It’s truer now than ever before. In fact, they say that 82-86% of content is being consumed in video! But, what kind of video should you be doing?
Let’s take a look at some of the options and go from there:
Disappearing Videos - think Snapchat, TikTok, Facebook and Instagram Stories & Reels Disappear after 24 hours unless saved as a Highlight or posted in Feed. These are super short. Usually from 15-60 seconds long. A great place to start.
Animated Videos – Make on Canva, or other third-party apps like Animaker, Biteable, Wave or Animoto. Good for those who cannot go in front of the camera. The fact that they have movement on them, will get more attention than still shots.
Educational or How-To Videos – To teach your target audience a new skill and share valuable tips, tricks and hacks. These can be short or long-form videos from quick tips to full length workshops or courses.
Explainer Videos – To show how your product works and how they can benefit from it. This can be an automated video, but having real people will always be best.
Event Videos – A great way to capture your event for social proof, and it can be edited to create smaller marketing videos and posts for the next event.
Customer Testimonial Videos – Ask your satisfied clients if they are willing to do a video testimonial for you. Get permission to share it out and tag the client to give them a shout out to your audience. If they share, then you are exposed to theirs.
Pre-recorded video VS Live Streaming – Going Live on the socials is best for getting more reach, but if you simply can’t go live, then create pre-recorded videos to post.
There are many ways to incorporate video into your marketing. The important thing is knowing that whatever you choose, the time is NOW to get started. We can coach you on how to do your own videos, or we can create promotional videos for you to use. Our areas of expertise and apps include:
Canva, Ecamm, Streamyard, Going Live from cell phone and laptop/desktop, Creating Promo Videos on Biteable, Headliner and iMovie.
Stop wasting valuable time trying to learn it on your own. Let us eliminate the learning curve so you can get started right away. Our team will help you strategize the most important things to do first, and get you up and running in no time. We hold your hand and take you step-by-step, at your pace, using a language you understand.
Our services are priced with the solo-preneur in mind. We understand how hard it is to get started when you wear all the hats in your business, have to do everything yourself, and don't have big budgets to draw from. We'll coach you on how to use all the free platforms first, until you have to uplevel to paid plans. We offer private and group coaching.
Your time is best spent on your expertise, not sitting behind a computer all day creating content for social media and digital marketing. We'll help you learn how to create and manage it all in as little time as possible, using native platforms so you can spend your time out there selling, networking, and growing your reputation and your business.
I am a Social Media and Digital Marketing 101 Coach specializing in teaching “seasoned” women (who did not grow up with a cell phone in their hand) Social Media so they can thrive in today’s business marketing.